Case Study

How to Make Manufacturing Cool Again: Elon Musk’s Boring Company Case Study

How to Make Manufacturing Cool Again: Elon Musk’s Boring Company Case Study

Brand recognition. A billionaire’s word. Fundraising acumen. A boring-looking project and the creation of an unstoppable momentum towards a difficult undertaking. These are words that bespeak the current venture that Elon Musk has embarked on. Many Americans are scared of zombies, Right? So why not sell them an outrageously priced…

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